System Planning, Retail Empowerment: Hamus Holds Grand 2020 Brand Upgrade Launch Event
With strong winds and surging tides, we must hoist our sails and cut through the waves; with a heavy burden and a long road ahead, we must spur on our horses and press forward!
On July 9, 2020, the Hanmus 2020 Brand Upgrade Launch Event, themed “Systematic Planning · Empowering Retail Outlets,” was grandly held at the Hyatt Place Foshan Lishui. Chen Jinquan, Chairman and General Manager of Hanmus, along with numerous other senior executives, gathered with dealer representatives from across the country to discuss future development.
During the conference, details of the Hanmous brand upgrade and the 2020 brand strategy were unveiled. The company also showcased a variety of product lines to dealers, delivering a visual feast to the door and window industry through breakthroughs and innovation, while instilling strong confidence in the participating dealers.
Taking a Broad Perspective: Planning for 2020
At the start of the meeting, Chen Jinquan, Chairman and General Manager of Hanmus, first thanked all dealers for their long-standing support of Hanmus. He noted that the current market conditions in the doors and windows industry present both challenges and opportunities for companies in the sector. Only by gaining insight into future trends, mastering new marketing models, making strategic plans in advance, and consistently and thoroughly implementing them can a company remain steadfast amid the industry’s shifting tides.
Integrating Resources, Pursuing Shared Development
Amid a burst of enthusiastic applause, the host announced the official start of the signing ceremony. The strategic partnership between Hanmus Windows & Doors and authoritative state-run media outlets, professional marketing and planning teams, an authentic product verification platform, and Douyin’s new media channels marks a new milestone in Hanmus Windows & Doors’ history and is sure to become a model for the industry! We are confident that, leveraging the influence of mainstream television media and the strong resource advantages of all parties involved, Hanmus Windows & Doors will go even further on its path to national expansion.
Collaborative Marketing, Empowering Retail Outlets
At the meeting, Zhang Weihua, Chairman of Shengshi Jingdian Marketing Planning Co., Ltd.—a strategic partner of Hanmus—delivered a comprehensive and in-depth training session covering brand promotion, marketing implementation, and sales techniques. He shared strategies and methods with dealers on how to better develop and build retail channels in the context of new retail, secure sales and close large deals, and ultimately achieve sustainable, profitable operations for retail stores.
Moving forward, Hanmusi Doors and Windows will focus on “empowering the point of sale,” with full support from regional management and proactive marketing. By leveraging key points to drive broader impact, ensuring mutual reinforcement, and adopting a multi-pronged approach, the company will provide both new and existing dealers with a strong sense of reassurance and do everything possible to help them succeed at the point of sale.